If most of your target audience uses Instagram, advertising on Instagram Ads is the right social media marketing strategy. Your job as a business owner is to reach your potential customers in places they frequent online. Instagram is one of them.
Why Should You Advertise on Instagram Ads?
Indonesian Instagram users are the fourth most in the world. As of November 2018, the number of Indonesian Instagram users has reached 60 million users. Most users come from the age group of 18 to 34 years and men dominate Instagram users as much as 50.5 percent. Tech In Asia also reports that 45 percent of Indonesian users admit that they often buy products they see on Instagram. It is very useful for your business development if you know how to use Instagram Ads to do Instagram marketing.
What are Instagram Ads?
Instagram Ads is an advertising platform on Instagram social media. You can create ads on the Instagram feed and Instagram Stories through this platform. If you are familiar with creating ads on Facebook Ads, creating ads on Instagram won’t be difficult for you.
Because since joining Facebook in 2012, the two advertising platforms have been unified under the Facebook Ads Manager. So the steps for making Instagram Ads are almost the same as how to make Facebook Ads.
Just like the requirements for creating Facebook Ads, you must also have a Facebook page before creating Instagram Ads.
Tips for Advertising on Instagram Ads
1. Maximize Instagram Stories
Instagram Stories is a feature from Instagram to display photo or video posts that are only valid for 24 hours. After the 24 hours have expired, the post will be automatically deleted. Interestingly, 52 percent of Instagram users say they are more interested in the brands they see on Instagram Stories.
Even though the duration of Instagram Stories is relatively shorter, this feature can be a source of your traffic. Moreover, users tend to see Instagram Stories more easily because of the way Instagram Stories works, which automatically displays stories in a row. And your ads can appear between those stories.
2. Visuals are Key
Instagram is a social media that focuses on visual content. Because Instagram’s main content is photos and videos. In contrast to other social media that allows you to post only posts. Instagram requires that you upload a photo or video in every post. This requires you to display ads with attractive visuals.
3. Create a Natural Ad
Creating visually appealing content is one thing. Another important thing is that you have to be able to make the ad natural in the eyes of your target audience. Do research on your target audience, find out what kind of content they usually see on Instagram and what kind of content they like. Once you understand your target audience’s interests and habits, you can easily create content that looks like it’s not an advertisement when they see it.
4. Instagram Ads Image Size
As I mentioned before, each ad format on Instagram Ads requires different image sizes.
So, make sure your ad uses the appropriate image size suggested by Instagram.
5. Advertising costs on Instagram Ads
As with Facebook Ads, the cost of advertising on Instagram Ads is also affordable, which is around IDR 25,000 to advertise on Instagram Ads for one day. The more funds you allocate, the greater the number of people you can reach.
You can also budget advertising funds within a certain period of time. For example, you budget Rp. 500,000 to advertise for one week. The payment method can use a debit card or credit card.
Conclusion
Mastering how to advertise on Instagram is a must for most business owners because of the active users on social media. The large number of influencers and public figures who actively use Instagram makes this social media even more crowded.
As a business owner, you certainly can’t ignore the hustle and bustle. Especially for business owners whose consumers come from the age group of 18 to 34 years, Instagram is a field for gaining profits.
How to create Instagram Ads is the first step to reach your consumers.
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