Link building is an SEO technique to help websites get to the top of search results. To do this, do not use arbitrary link building methods.
The following article will help you understand what link building is and what the right strategy is so you don’t get penalized by Google. Come on, see more!
What is Link Building?
Link building is an activity to get links from other websites that point to your website. This type of link is known as a backlink and is one of the main factors in evaluating SEO by Google.
Technically, link building efforts will enter the realm of off page SEO. So, the optimization that is carried out is indeed outside your own website.
Although having many links from this effort is good, the quality factor of backlinks is far more important. Quality backlinks generally come from relevant, credible websites and stable traffic.
Link building is a website’s effort to get a large collection of backlinks, without getting penalized by Google. This happens when the website that provides the link is a spam website.
Don’t take this lightly. This is because the penalty given can be in the form of removing your website from search results for an indefinite period of time. Or, until those low-quality backlinks are completely removed from the website.
You already understand what link building is, right? Let’s learn what the benefits are..
Why is Link Building Important for SEO?
Link building is an important SEO effort because links are still a consideration for ranking on Google. Google’s SEO algorithm is always changing, but one thing is certain: quality backlinks are still a major factor in Google’s assessment of search results.
The logic is this: the more backlinks show your website to be a role model for other websites. As a result, Google will prioritize your website in search results because it is considered to have the most useful content.
Well, you can get these backlinks by doing a link building strategy. This is why link building is an important SEO technique for every website owner to do.
Types of Link Building
These are the types of link building that can generate backlinks, both quality and those that should be avoided:
1. Link Building Natural
This type is the best link building you can get. How come? Other people will be happy to put your link on their website without being asked.
You can see that other people have to have a special reason to want to put up backlinks voluntarily. In other words, you have to make other people “fall in love” with your website.
This is of course very difficult and requires a lot of time. Because, you have to create high-quality, interesting, updated, and complete content at the same time.
That’s why the natural link building method is the best and most valuable step. In fact, usually a website that manages to get it will be at the top of Google’s search results for a very long time.
2. Link Building Outreach
This type requires you to contact the website owner and ask them to post your link. Outreach is the most commonly practiced type of link building. Especially for new websites that are still small and not well known.
The person you contact certainly doesn’t necessarily agree to install a backlink. You must be able to provide clear reasons and the benefits they will get.
In addition, you also cannot contact random website owners. You should contact the website owner whose topic is similar to your website.
5 Link Building Strategies
Actually, there are many link building strategies that you can try. However, below we’ll provide some general strategies that work for everyone in all industries:
1. Link Building from Content
The essence of this strategy is to aim to make your website a role model because of the high quality content you have. That way, other people will be happy to put up a link because your website is a complete, trusted source.
Slowly, you don’t need to beg like that anymore. Because, your website will be famous by itself because of its quality. Think of this as a way to promote your blog and build credibility because there are many other websites that provide backlinks.
This link building method does take a long time. Moreover, creating high-quality content requires a lot of effort, time, and a lot of money.
However, the end result is truly satisfying and a dream for most people: number one in Google search results and a role model for other websites. If you have this, whatever success you want to achieve with your website is bound to happen.
2. Guest Blogging
As the name suggests, guest blogging is when you become a guest (guest) on another website by writing articles to be published there. Then, in the article you insert a link to your own website.
This link building method has been commonly practiced between website owners since ancient times. But now, Google is closely monitoring this guest blogging practice.
This is because not a few people use guest blogging just to look for backlinks instead of writing quality content. As a result, the content is just spam and violates Google’s rules. If you have this ending, you will definitely be found out: Google will give you a penalty.
Therefore, make sure your guest blogging content is taken seriously so that it is of high quality. Write the article as if you were writing on your own website. Apart from that, make sure that the website you choose is also relevant with stable traffic.
3. Ego Temple
When interpreted literally, ego bait is fishing for the ego. Fishing ego who? Of course the other person’s ego you want to get backlinks from. The hope is that the person will feel flattered so they want to put your link on their website.
This link building strategy taps into basic human psychology and (almost) always works—provided you do it right.
Oh yes, one thing you have to remember about the ego bait is to make sure that the person deserves it. Don’t just share ego bait with people who are not experts and are not relevant to your website.
If practiced correctly, this kind of link building method can help websites get a better position on Google.
4. Broken Link Building
As the name suggests, broken links are broken links that cannot be accessed by visitors or search engines. There are lots of links of this type scattered in cyberspace and surely you have also met them.
Broken link building is a strategy that aims to help website owners fix existing broken links. How to? Of course by providing a link to your website.
5. Link Reclamation
Link reclamation is a strategy that aims to claim a link that is rightfully yours.
Do SEO Link Building Right Now!
Link building is an important technique in SEO, so the links you get must be of high quality. Make sure the website you are collaborating with is relevant, trusted, and has good traffic.
Stay away from and ignore misguided link building practices such as buying and selling links, comment spam, forum spam, and so on. Indeed, the way link building is easy and a lot to do. However, the end result is totally not worth it: your website will be removed from Google search.
We hope this SEO link building article is useful for you. If you have questions, just write in the comments column below.
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