Have you created a business website but the conversion rate hasn’t gone up?
It could be, the source of the problem lies in the wrong website layout. In fact, 88% of people will leave a website if they experience a bad user experience. Oh, how come?
Just imagine you visit an e-commerce website. There, you find a lot of information and everything is scattered like a refrigerator with dozens of stickers attached. Surely, you feel confused and in the end cancel the purchase, right?
Therefore, designing a website layout is important. Website layout is a framework that manages the navigation layout, CTA buttons, and other elements on the website. With the right website layout, information will appear more attractive and functional.
5+ Best Website Layouts to Increase Conversions and User Experience
A website is said to have a good user experience if it has a simple, consistent, and responsive website layout. A good user experience will encourage visitors to convert. Unmitigated, UX is able to skyrocket conversions up to 400%, you know!
So, are you more curious about what website layouts can boost conversions? Let’s look at the following article!
1. Melanie Duncan
The first website layout design we discussed is Melanie Duncan’s. If you have a business website, this explanation will be quite useful. The reason is, Melanie Duncan’s business website is able to attract visitors in an instant and has even been proven successful.
Not without reason, this website layout apparently uses the 8-Second Rule trick. Perhaps, many do not know this strategy. The 8-Second Rule is a trick to catch visitors’ attention in just 8 seconds.
2. Dropbox
Not many companies use website layouts like Dropbox. In fact, this design is powerful to jump-start conversions. The proof, Dropbox managed to capture more than 500 million customers and generate revenue of more than one billion dollars per year.
Broadly speaking, Dropbox uses an alternating layout. What’s that? Alternating layout is a design where the layout is divided into two blocks. One side contains images, while the other side contains supporting text. Yep, like opening a story book.
In particular, Dropbox executes the alternating layout quite epic. The website welcomes visitors with a double sided screen containing the headline and a subscription form.
Conversions can be done easily and quickly thanks to this layout. Because, visitors do not need to bother clicking various buttons.
3. HubSpot
Want to make dense information appear more attractive on the website? Take a look at the HubSpot website layout design.
Offering quite a number of products, HubSpot manages to package complicated things into a website that looks simple and easy to understand. Product choices are arranged in the form of interactive cards with easy-to-find CTAs.
To clarify information, HubSpot also uses an alternating layout. They put it on pages that require text with media. Such as demo videos, achievement lists, and others. As a result, the information becomes more interesting and easy to digest.
4. Tico
This website, which has won Web Design Awards, displays a quite unique layout. Tico combines the Rule of Thirds with a full-screen layout. What the heck is that?
The Rule of Thirds is a web design principle whereby a page is divided into three sections. According to this rule, the four intersection lines in the middle are the most impacted areas.
Well, as you can see, Tico has placed the CTA button and the headline in the center area of the website. This will keep people focused on the information thereby increasing conversions.
5. Grammarly
The next example of a website layout is Grammarly’s. What is your first impression when you see this website layout?
Maybe, you will immediately notice that Grammarly uses an alternating layout. The screen contains product previews in animated form and is reinforced with supporting information about the benefits of Grammarly next to it.
However, there is one quite interesting element there, namely the CTA button which appears outstanding. Unlike the previous website layout examples, Grammarly only provides one CTA button. Apparently, Grammarly quite understands Hick’s Law.
According to Hick’s Law, the more choices, the more difficult it is to make a decision. Instead of confusing potential customers and ultimately canceling the transaction, it’s better to focus on certain CTAs.
Apart from the alternating layout, Grammarly also uses a full-screen layout. This design allows Grammarly to deliver supporting content more optimally. Moreover, they also combine it with white space.
The combination of full-screen layout with white space makes the website look spacious and minimalist. Information is neatly arranged, so the website looks fresh and makes it easy to understand. Making conversions is still practical because the CTA button is always available in the header section.
6. Mailchimp
What is the secret behind Mailchimp’s success in getting more than 11 million active subscribers? Maybe, one of the answers lies in their website layout which is attractive and makes it easy for conversions. Try to pay attention.
Mailchimp combines several types of website layouts, including: hero image header, full-screen layout, and alternating layout. However, even though there are quite a lot of combinations, Mailchimp manages to present a context-appropriate website layout design.
To welcome visitors, Mailchimp uses a hero image header. Thus, the website appears eye-catching and is able to attract the attention of visitors. Then, the website layout alternately switches to alternating layout and full-screen layout.
7. Zendesk
The next website layout is Zendesk. This CRM software provider company layout design is worthy of inspiration for you. Especially, if you have a business website. This is because Zendesk uses a suitable website layout to lure conversions.
This can be seen from the location of the CTA button placement on the website. Zendesk installed a CTA button in the top left area. This is in accordance with the F-Layout Principle where the area that most website visitors pay attention to is the top left side. As a result, visitors will find it easier and more interested in buying products.
Not only the right CTA placement, Zendesk also presents an attractive appearance. All content is grouped into interactive cards. Each card functions as a door that directs visitors to other website pages.
8. Apples
Apple’s success as the strongest business brand in the world cannot be separated from the role of its attractive website. With a minimalist appearance and eye-catching placement of information, the website provides an extraordinary user experience.
There are several website layout tricks that Apple uses: split screen layout, alternating layout, grid of cards layout, and full-screen layout. What are the tasks of each layout?
Split screen is used for offer page. This is one trick of implementing an elegant CTA to lead visitors to two types of purchases. As a result, in just one page, Apple can target two target markets.
In addition, Apple uses an alternating layout to display the latest products. This design makes content more informative because visitors can easily find product images, specifications, benefits, and continue to purchase.
Not only the newest products, Apple presents a product showcase in a grid of cards layout. Interestingly, Apple applies the Gestalt Principle. The Gestalt principle is the grouping of elements that have similarities. Such as menu icons, product catalogs, and others.
By combining the grid of cards layout with the Gestalt Principles, content becomes easier to digest. This is because information appears to be related to one another, making it easier for the audience to absorb the explanation.
Improve Conversions and UX with the Best Website Layouts!
Up here, you have pocketed the 5+ best website layouts to increase conversions and user experience. Is your website layout design included in the list above?
If not, now is the time to use the right website layout so that conversions and website user experience performance increase.
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