It was predictable. Surely you came here because you want to take advantage of the development of TikTok, right?
Understandably, this one social media platform is indeed being eyed a lot. Because, there are many interesting videos that can be found on TikTok.
Starting from educational videos, comedy, to religion you can find there. For connoisseurs of short entertainment, TikTok is an oasis in the midst of a busy life.
Thanks to its popularity, many businesses are starting to be interested in advertising on TikTok. Maybe you are one of them.
Great news, you are in the right article!
Because, here you will learn the different types of online ads on TikTok and how to create them. Not only that, we will also provide three bonus tips to make your ad more effective.
Eits, don’t rush. Before learning how to advertise on TikTok, of course you have to know first whether this platform is really worth it to be used as a place to advertise?
Let’s see more!
Why You Should Advertise on TikTok?
In June 2018, it may never have crossed your mind to advertise on TikTok.
Naturally. At that time, TikTok was temporarily blocked by the Ministry of Communication and Informatics (Kemenkominfo). The reason is reports stating that TikTok content contains negative values.
However, after going through various agreements with the Ministry of Communication and Information, this platform was finally reopened a month later.
Many have doubts, is TikTok able to rise and improve its reputation?
Yes, you already know the answer. Currently, TikTok is back on track. In fact, this platform is starting to overtake the popularity of other social media that already existed.
Now the number of active users of TikTok has reached more than 800 million people. Far surpassing Twitter (340 million users) and Pinterest (320 million users).
Based on the results of Sensor Tower’s research, TikTok has also managed to become one of the most downloaded applications. Its users are spread across more than 150 countries.
Types of Ads on TikTok
Here are five types of ads you can find on TikTok. These five have different characteristics. Curious? Let’s see one by one!
1. In-Feed Videos
One day, you’re watching TikTok videos on the For You Page (FYP).
First video, scroll.. Second video, scroll, Third video.. You see a brand advertising the latest smartphone!
With a futuristic video display, you will be interested in visiting the brand’s outlets and seeing the newest products first-hand.
So, this ad is an example of an in-feed video, which is an ad that appears and mixes with other content on FYP. Users can also give likes or comments on the ad.
2. Brand Takeovers
When watching YouTube videos, surely you have been faced with advertisements that appear at the beginning of the video, right?
Well, the type of brand takeover advertising is more or less the same as that.
So, this ad will appear when a new user opens the TikTok application. The display is full screen and the duration is between 3 to 5 seconds.
Oh yes, it should be noted that users can skip brand takeover ads. So, make sure you convey your message briefly and clearly when using this type of ad.
In the ad, you can also place a link that points to a website, online marketplace, or wherever you want – according to the purpose of the ad.
3. Hashtag Challenge
TikTok and hashtag challenges are two inseparable things. In short, the hashtag challenge is a challenge given to TikTok users to make videos about a certain theme.
Throughout 2020, there were several hashtag challenges that were quite popular in Indonesia. Starting from informative and useful hashtags.
But, the hashtag challenge is more than just a place to create content, you know. You can also use it for advertising!
Unlike the previous types of ads that appeared on FYP, hashtag challenge ads will appear on the Discovery page. Usually, the ad is placed at the top, or at least almost at the very top of the page.
With this ad type, you challenge content creators to create videos with a certain theme. Then, the video must use the specified hashtag.
4. Branded Augmented Reality (AR)
Who isn’t entertained by filters and stickers? These two things are a powerful recipe for attracting the attention of TikTok users.
Fortunately, you can also use it in branded AR ads. Why is it called branded? Because you can offer filters and stickers made by your own brand!
Therefore, when you create branded AR ads, make sure the filters and stickers are unique and entertaining. If not, of course content creators will not be interested in using it.
5. TopView Ads
Top means top. View means to see. So, TopView ads are ads that can be seen at the top of feeds.
In other words, your ad will be the first video users see in their feed. Again, this is a great opportunity to increase brand awareness.
3 Tips To Make Your TikTok Ads Even More Effective
You have successfully created an ad on TikTok. But unfortunately, the results are not as expected.
Even so, this experience does not make you despair. “Ah, I see. It’s also called the first experience, you think.
Finally, you are looking for ways to make future ads perform better.
From the various tips you’ll find, here are the ones most commonly used by businesses to create more effective TikTok ads:
1. Take advantage of Trends that are Hits
On TikTok, trends come and go. Usually each trend is marked by the amount of content that uses certain hashtags.
2. Convey the Message Briefly and Clearly
No matter how good your ad is, if the duration is too long, the audience can get bored and skip the ad.
Want to know the worst part? They will skip the ad without knowing the message you are trying to convey.
For that, you need to make sure that they are able to get the message clearly. One way is to convey it briefly and to the point.
3. Use Attractive Visuals
If you want to create an attractive ad, start by using attractive visuals.
Then what are the interesting visuals? Of course, this depends on the advertising theme and your brand style.
Ready to Create TikTok Ads for Your Business?
Well, now you don’t just know that advertising on TikTok is good for business marketing. But you also know how to make it!
However, is your business journey on TikTok all about advertising? Of course not. You can also beautify your brand account with a variety of interesting content!
That way, you can attract potential buyers to follow your brand account.
[hurrytimer id=”247″]
