Email marketing is one of the most effective digital marketing strategies. Just imagine, the return on investment can reach 4,400 percent!
In addition, the way email marketing can reach target consumers easily. The reason is, everyone has at least one active email account on their smartphone.
However, this marketing strategy has one big enemy, namely spam email. In fact, only 85 percent of marketing emails end up in the recipient’s inbox. The rest is considered spam email and is not touched by the target consumer at all.
You don’t want your email marketing strategy to end up like a 15 percent failure, do you? Therefore, spam emails must be dealt with. In this article, we’ll explain why emails end up in the spam folder and how to fix them!
Why Do Emails Go to Spam?
When you hear about spam emails, you might immediately associate it with emails that contain fake content or viruses. Then, why does the email you send end up in the audience’s spam folder?
There are several reasons your message is considered a spam email, namely:
1. Email Reported As Spam by Recipient
Recipients who don’t expect your email may mark it as spam. This can happen more than once or twice.
Well, the email service provider will remember the number of spam reports given by the recipient. After passing the specified spam report limit, all emails sent from your address will go directly to the spam folder.
2. Emails Trapped by Spam Filters
It could be that your email was not reported as spam, but was blocked by spam filters. This feature is programmed to filter emails based on certain categories. Starting from the words in it, the sender, to the special settings used.
So, it’s not surprising that it’s not only words with negative connotations that get hit by this filter. Vocabulary such as “congratulations”, “click here”, and “winner” fall into the gray category. This means that your email can also be filtered if it uses these words.
For this reason, you need to be more careful in choosing words in promotional emails or newsletters.
3. Your IP Address Server Has a Bad Reputation
IP addresses can also be another cause of incoming spam emails. Not always because of you or the recipient.
Here’s the explanation. If you use a web hosting or email hosting service where the server is shared, you use the same IP address as several other users.
This means that the IP address could be filtered if other users do bad things.
As a result, you can also become a victim. Emails you send from that IP address will be considered spam. If that happens, the reputation of your email address will also be affected.
Then, what’s the solution?
SpamExperts: Solutions to Stop Emails from Being Called Spam!
The easiest way to prevent emails you send from being considered spam is to use SpamExperts. By using this service, managing spam emails will be easier.
SpamExperts actually consist of two types, namely Incoming and Outgoing SpamExperts.
SpamExperts Incoming is related to the email you receive. These tools function to protect your business email inbox from spam emails that can disrupt server stability.
The second type, namely SpamExperts Outgoing, is related to the email you are sending. When using it, your email will be sent to the SpamExperts server first. Here, the email will be checked before finally being forwarded to the recipient.
To be able to use SpamExperts, of course, your hosting service must provide it. At Niagahoster, the SpamExperts service has even been integrated so there’s no need for setup anymore.
However, you can still use additional settings to optimize SpamExperts’ performance. Mainly to prevent special problems from appearing such as the sender icon not appearing or the email not passing from the SpamExperts server.
Then, how do you set SpamExperts for the best results? Check out the explanation below.
How to Setting Email So It Doesn’t Go to Spam with SpamExperts
To overcome the problems discussed earlier, you need to enable SPF SpamExperts. You can do this in cPanel. Let’s follow the steps!
1. Access Email Deliverability in cPanel
First, log into your cPanel account and find the Email Deliverability menu. You can also type it into the cPanel search bar at the very top of the page to make it easier.
2. Find and Copy the DKIM and SPF Record Codes
After clicking on the menu, click the manage button
Inside you will find three types of records, namely DKIM, SPF, and PTR. All you need to pay attention to is DKIM and SPF.
Both types of records have two columns, Name and Value. You need to copy the contents of both fields. However, copy DKIM’s property first. To do this, just click the Copy button below each column.
3. Access the cPanel Zone Editor
After that, return to the main cPanel page. This time click Zone Editor.
4. Create a TXT Record in the Zone Editor
In the Zone Editor, click the Add Record button
The new column will appear at the very top of the record list. To enter the code that was copied earlier, first click the Type column and select TXT.
If you remember, the DKIM and SPF records had two columns, namely Name and Value. Enter the code in the Name column into the Name column, then enter the code in the Value column into the Record column.
If so, click the Add Record button to the right of these columns. Repeat this step for the SPF record.
Once done, all you have to do is close cPanel and take advantage of SpamExperts. Easy, right?
Ready to Use SpamExperts to Avoid Emails as Spam?
Spam emails are of course a big problem when you run an email marketing strategy. However, all you have to do is use SpamExperts to make sure the email reaches the recipient’s inbox.
At several Hosting Providers, you can take advantage of the SpamExperts feature in all Unlimited hosting and Cloud hosting packages. Interestingly, you don’t have to pay an additional fee to use this feature.
So what are you waiting for? Immediately choose your hosting package and use SpamExperts to increase the effectiveness of your email marketing!
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