It’s no secret that content in Story format, such as Snap, Instagram Story, Fleet, is quite popular among internet users. In fact, Stories can extend the spend time using Instagram by more than 28 minutes.
The good news is, now you can’t just make Stories on social media, you know. This is because Google has presented the Web Stories version of the WordPress website. And no kidding, Web Stories adopted AMP or technology to skyrocket page load speed. So, it doesn’t interfere with the performance of your website.
Curious about how to create Web Stories on WordPress? Well, you’ve come to the right place. We’ll explain in detail how to create the easiest Web Stories including how to maximize their performance.
What are Web Stories?
Web Stories are website-based content with a story format. This feature allows viewers to explore content by tapping (tap) or sliding (slide).
With the Story format, content will fill the screen so that it looks wider and more impressive.
Even though Web Stories are designed for mobile, you can also make them for the desktop version, really. In fact, Stories can also be shared. Take a look at this CNN Stories.
At first glance, maybe you remember the appearance of Instagram or Facebook Story. Now, even though the concept is similar, Web Stories have their own uniqueness, you know. what do you think?
The answer: Web Stories can appear on Google.
So, don’t be surprised if the audience reach for Web Stories is wider and at the same time more ‘producing’ than Stories on other platforms.
How come?
So to make it clearer, we will review the benefits of Web Stories in the next point.
Benefits of Web Stories for Website Owners
Here are the various benefits of Web Stories.
1. Make visitors feel at home on the website
Like snacks, most people need content that is light and quickly enjoyed at any time. Stories is one of the best solutions.
The funny thing is, even though the duration of Stories is limited, this feature makes people feel at home exploring content for a long time, you know. Boost, a fintech company from Kenya, has proven it.
According to the website That Website is Me, the existence of Web Stories has made Boost increase spend time from the original 20 seconds to 4 minutes. In fact, 87% of people click through to the end of Stories. Stunning, right?
2. Maximizing Potential Traffic
Google turns out to support Web Stories to appear on their page, you know. Either through Google Search, Google Discover, to Google Image.
That means, the potential for your website traffic is much higher than if you only use Instagram Stories, Fleet, or other social media features.
Moreover, almost 4 billion people in this world are Google users and 61% of traffic comes from mobile. Imagine how broad the audience you can reach with the benefits of Web Stories!
3. Drive Conversions
Want to turn the Web Stories function into a landing page? I can!
You are free to install CTA when doing how to create Web Stories. Explore Now, Buy Now, Download… Stories can direct viewers to purchase or whatever page you want.
In fact, this method has proven effective on Instagram Stories. According to SWAT.IO, Stories drive swipe-through rates of up to 15-25%. Not bad, right?
How to Create Web Stories in WordPress
How to make Web Stories is not complicated, really. It’s as simple as making a Story on Instagram, it’s just using the website platform. Curious? Well, here’s how:
1. Install the Web Stories Plugin
First, you have to install the Web Stories plugin first. Plugins are software to add features to the website. Installing it is quite easy. Let’s follow the steps below.
– Enter the Plugins Menu Through the WordPress Dashboard
Now, first login to your WordPress dashboard. Then, go to the Plugins Page by clicking Plugins → Add New.
– Download and Activate Web Stories Plugin
To be fast, type the keyword ‘Web Stories’ in the search box. In a moment, the Web Stories plugin will appear. Please click Install Now.
After the Web Stories plugin is installed, press Activate and wait a few moments for the plugin to activate.
2. Create Web Stories
Please enter the Stories Page. There, click the Create New Story button.
3. Provide a Title
You now have a blank white canvas ready to design. At the top, give the title Stories as needed. If so, select Save Draft to save the design results.
4. Insert Image to Canvas Story
How to make web stories on the next WordPress, inserting images into the canvas. The good news, Web Stories already provides ready-made templates that you can modify yourself.
Apart from templates, you can also use images from the WordPress Media Library or upload new images from other sources.
After selecting the image, set its size on the canvas as needed. If so, you’re ready to move on to how to create Web Stories on WordPress next.
5. Paste Text
To make Web Stories more complete, please add text to the canvas. You do this by clicking on the Text symbol in the left sidebar.
Interestingly, Web Stories provide various text editing features, you know. You can set the heading, size, color, change the font type, and much more.
6. Upload Stories
Now, you’ve come to the final step of how to create Web Stories in WordPress. Doing so is as simple as clicking the Publish button.
Later, you will be offered to add Web Stories as a new post on the blog. If you say yes, Web Stories will be embedded as part of your blog content.
5+ Web Stories Features You Must Know
Apart from how to make Web Stories on WordPress in the previous part, you can also maximize Stories with various available features. What are they? Let’s see the review.
1. Adding a New Page
Unlike the Stories that you usually use on social media, Web Stories allow you to create and upload several pages at once.
The trick is to click the + icon at the bottom of the canvas. A moment later, you will have an additional canvas.
2. Duplicate Pages
If you want to add a page that is exactly the same as the previous design, you can click the Duplicate Page icon.
Without the hassle, you get exactly the same canvas right away.
3. Changing Page Layout
Want to change the order of Web Stories pages? It’s easy. Just click the canvas you want to move, long press, then drag it to the position you want.
Later, the layout of the Web Stories page will change according to your wishes.
4. Editing Published Stories
After publishing Stories, sometimes you just realize there are small mistakes like typos or whatever. So fortunately, Web Stories provides an editor feature even for Stories that have already been uploaded.
No wonder this feature is probably the one you love the most in how to create Web Stories. You can edit Stories at any time without having to re-create them.
Now that you’re done editing, don’t forget to click the Update button to update the Stories.
5. Schedule a Publish Time
Want to know how to make web stories more practical and faster? Certainly, this web stories feature will lighten your work.
Yep, you can schedule a time to publish Web Stories. So, you no longer need to watch over the clock so that Stories are uploaded on time.
6. Set the duration of Web Stories
The next Web Stories feature, sets the duration. This Web Stories function lets you set the duration to a maximum of 20 seconds.
Let’s Maximize the Web Stories Function for Better Conversions!
At this point, you already understand very well how to create Web Stories on WordPress, namely:
– Install the web stories plugin;
– Create stories;
– Give Title;
– Insert images into the Story canvas;
– Affix text;
– Upload Stories.
So to make it easier to manage how to create Web Stories, you can use the myriad of available features. Like adding new pages, scheduling publish times, and more.
If so, don’t forget to optimize SEO Web Stories to make it easier to appear on Google. Either on Google Search, Google Discovery, or Google Image. The easier Web Stories are to find, the better the traffic and conversion potential of your website.
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