Domain Authority is one indicator that the website gets a high ranking on Google. But, do you know how to increase Domain Authority?
Well, if you want to know how to increase Domain Authority, this article is for you. No need to linger, let’s read the article to the end!
Benefits of Having a High Domain Authority
Domain Authority (DA) is a score created by an SEO tool called Moz which is used to predict the likelihood of a website’s ranking on search engines. The score is calculated from a number from 1 to 100.
The benefits of having a high Domain Authority score include:
a. Websites can skyrocket to the top search results in no time.
b. Website traffic will also increase because the website gets the top ranking in the SERP.
c. Attract people to put up backlinks voluntarily.
d. Become a digital investment opportunity. Because, a website domain with a good DA score can be sold at a high price.
Well, to measure it, you can use the following ways to check Domain Authority:
– To check DA, you can visit https://analytics.moz.com/
– Enter the website URL in the analysis field. Then, click Analyze.
– You can see the DA score in the overview column.
After understanding what are the benefits of Domain Authority, let’s look at how to increase the domain authority of your website.
9 Ways to Increase Domain Authority
Here are some ways to increase Domain Authority that you can apply:
1. Create a Mobile-Friendly Website
A mobile-friendly website is a website that is optimized for mobile devices. Nowadays, creating a mobile-friendly website is a must. Why is that? Here are the reasons you should create a mobile-friendly website:
– A mobile-friendly website is one of the determining factors for DA scores. So, making a mobile-friendly website can be a way to increase Domain Authority.
– 62.06% of website traffic comes from internet users who use mobile devices.
– Google’s algorithm prioritizes mobile-friendly websites in search results.
2. Do Competitor Content Research
Content quality is one of the determinants of the DA score. That is why, researching competitor content on similar topics can be a way to increase Domain Authority.
For example, you want to write an article about “domain extensions”. You can analyze the ranking of the top three content with the keyword “domain extension” that appears in search results.
When doing research, try to research what keywords are used, the composition and content of article headings, and more. Well, after that you just write content with more complete content than competitors.
3. Create SEO-Friendly Content
In creating content, writing SEO-friendly articles is equally important. Because a messy writing format can make visitors lazy to read your content. As a result, your Page Authority score is getting harder and harder to grow.
As with DA, Page Authority (PA) will determine the possibility of ranking website pages in the SERP. Well, here are some things you can apply to write SEO-friendly articles:
– Create structured headings and subheadings.
– Add bullet points or a list of numbers so that the content looks neat.
– Use a font type and size that is comfortable to see.
– Bold important words or sentences so that visitors can easily remember them.
4. Create New Content Regularly
Regularly uploading content is a way to increase Domain Authority that should not be missed. The benefits are not only increasing the DA score. The new content also drives an increase in website traffic, makes the website easy to enter the Google Index, and improves overall SEO performance.
5. Build Quality Backlinks
Backlinks are one way to increase Domain Authority because a good backlink profile is a determining factor for DA scores.
Well, in building quality backlinks, make sure your backlinks don’t come from perfunctory websites. The popularity of the website also needs to be considered in order to get quality backlinks.
Easy ways you can do to build quality backlinks, including:
– Write your quality content. Otherwise, it will be difficult for you to get backlinks because you are unable to compete with other content.
– Promote content on social media to attract other websites to provide backlinks to your content.
– Placing your quality articles on other websites in which there are backlinks to your website.
6. On-Page SEO Optimization
On-page SEO optimization is one way to increase Page Authority which of course will also make your website rank skyrocket in search engines.
Because, on-page SEO optimization will make it easier for Google to understand the content of your website and ensure whether it is relevant to user requests or not.
Here’s what you can do to optimize on-page SEO:
– Uploading quality and useful content for users.
– Optimization of titles, meta tags, meta titles, to add ALT text to images.
– Placing keywords as natural as possible.
– Strengthen internal links.
– Insert outbound links.
7. Off-Page SEO Optimization
Off-page SEO optimization can also be one way to increase Domain Authority. This is because the Moz algorithm considers the SEO performance of the website when determining the DA score.
Now, off-page SEO is more focused on things outside the website, such as link building, brand mentions in online media, user reviews, to engagement on social media.
8. Technical SEO Optimization
The next way to increase Domain Authority is optimizing technical SEO which focuses on website structure.
A neat website structure will make it easier for search engine bots to web crawl your website. So, when users enter certain keywords related to your content, your website pages will appear in search engines.
To optimize technical SEO, you can do the following:
– Register Your Website to Google Search Console
When launching a website, create an XML sitemap and submit it to Google Search Console so that Google can crawl your website.
– Avoid Duplicate Content
Duplicate content is similar content on your website. This should be avoided because Google can be confused about which content to rank if there are several similar content on your website.
– Install SSL (Secure Sockets Layer)
Installing SSL is one of the important things you should do. Because, Google certainly wants to make users always feel safe when accessing the website.
9. Increase Website Page Speed
One way to increase Domain Authority is to increase website page speed.
How to? One of them is by activating AMP. Accelerate Mobile Pages (AMP) is a technology to increase website page speed on mobile devices.
However, AMP can only be enabled on content types only. Especially static content such as articles or news. However, its function is very important to increase Domain Authority score. Because, website page speed is one of the determining factors for the DA score.
Well, to check the speed of your website, you can use a tool like Google PageSpeed Insight.
Conclusion
Domain authority is a matrix created by Moz with a score range of 1-100. The higher the score, the higher your website will rank in the SERP.
Well, there are many ways to increase Domain Authority, starting from creating a mobile-friendly website, regularly uploading quality content, building backlink profiles, to improving website pages.
No less important, to increase the ranking of a website in the SERP, it still needs to be accompanied by a website domain extension that fits the niche. Because, if you choose the wrong one, your website might be difficult to get the best ranking in the SERP.
So that this does not happen, choose a domain that is popular and in accordance with the topic of the website.
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